Trademark is a sign for consumers to identify the
goods or services of each company from those of others.
Since trademark registration is not mandatory, many entrepreneurs (especially startups)
feel that it is not required and will eat up their funds. Unfortunately this is
a very wrong perception and when they realise this it is too late.
In my opinion,
trademark registration should be done before starting your business. Reason for
this are:
1. Before filing trademark registration application
public search is performed. This is done to check whether there is an existing
same or similar name already registered. This helps in ensuring that you do not
infringe someone else’s trademark as it may lead to expensive law suit.
2. You can prevent others from using your brand name
and reap the profits of your hard work. This will help you in keeping check on
duplicate products/services in market to reap the profits from your hard earned
goodwill.
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